I have been blogging and presenting on the practice of Employment Branding since 2005, and facilitating a group on LinkedIn focused on this subject matter since 2009. This is an area of human resource management that I’m zealously passionate about, and the group has served as an excellent opportunity to connect with and learn from other like-minded professionals who truly believe in the importance and value of making great hires for every opening. While I [...]
Not too long ago, I sat down with a business that was looking to utilize an employment branding strategy to develop a strong candidate pool around a specific business line. What was particularly interesting about this meeting, was that the initial conversations weren’t with HR or Recruiting, but rather the VP and Manager of the product line. This was the first time that I’ve entered into a discussion from this perspective, and it got [...]
Efficient hiring systems directly affect your organization’s bottom line by reducing the time to fill vacancies, cutting down on recruitment advertising costs, and increasing the quality and productivity of new hires. There is no better time than now to focus on streamlining your hiring systems, so that your organization is prepared to attract great talent as the economy recovers.
As a follow up to my previous posts, Don’t Just Sit On Your Hands and 4 Keys to INTERNAL Employment Branding During a Recession, the following bullets are laid out to provide some direction to employers, recruiters, marketing directors, personnel managers, and HR professionals on EXTERNAL Employment Branding. (remember, Consumer Branding is meant to build up your consumer base, Employment Branding is meant to build your employment base.) During a recession, you’ll likely be making [...]
Last week I presented a webinar focused on Employment Branding to more than 150 companies through a great resource called GoToWebinar (free plug- it’s a great and easy to use web conferencing tool). I also provided the same presentation to a group of HR professionals at the Seacoast Human Resource Association, SHRA, in Portsmouth, NH, a local chapter of SHRM. I’ve presented this material a handful of times, and one piece of feedback that I [...]