Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
Business & Economy
Tired of Staff Who Just Don’t Care?
Tired of Staff Who Just Don’t Care About Your Business?
The hospitality industry has historically seen one of the highest turnover rates of any industry. While a large part of this is due to the seasonality of many businesses, a lack of attention to the hiring process is also a major factor. The hard [...]
Human Capital Management
Staffing Up in a Down Economy
We are all on the same path…finding ways to do more with less. It is widely known that workforces are becoming leaner and leaner, while most are still faced with maintaining and even growing market share and productivity. It seems like an impossible task: reduce the number of people working for you, and increase your [...]
Employment Branding
Simple, Memorable, and Thought Provoking
Simple, memorable, and thought provoking. Those should be the three keys to creating a tagline specific to your employment brand. Also, keep in mind that your employment brand will be viewed internally as well as externally. To this end, slogans will serve to remind your employees what they like about working for [...]
RFL: Building Your Bench from Unused Parts
(Continued from an article posted on April 8, 2009. Click here to see Part 1.)
Through careful and thoughtful analysis of the skills that are required to carry out your business functions, and the ancillary or unused skills present in your workforce, you can begin to build engagement while operating more efficiently.
During staffing reductions, either [...]
Human Capital Management
RFL: Developing Your Bench
We are all on the same path…finding ways to do more with less. It is widely known that workforces are becoming leaner and leaner, while most are still faced with maintaining and even growing market share and productivity. It seems like an impossible task: reduce the number of people working for you, and increase your [...]
Human Capital Management
RFL Question of the Moment: Recruitment Advertising When You’re Not Hiring
With so many people hopping on the optimism bandwagon that we all hope is taking us to the river of economic recovery later this year, I’m hearing more and more staffing and personnel professionals wanting to develop candidate pools before there are any jobs available. It got me thinking about the ethics and [...]
