Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
Business & Economy
The Garbage Truck Golden Rule
This was just passed internally to our company from a person I think very highly of, and I thought it was worth anybody’s two minutes to read- though I don’t know where it originated (OKAY, SINCE POSTING THIS, I HAVE BEEN CONTACTED BY THE AUTHOR OF THIS, AND HAVE BEEN ASKED TO GIVE PROPER ATTRIBUTION, [...]
Employment Branding
RFL: Social Media Bucket #2: Professional Networking
As previously stated in my post about Social Media Bucket #3: Information Sharing, I feel strongly that all social media resources fall into one or more of three distinct buckets: Social Networking, Professional Networking, and Information Sharing. In this edition, I’ll share my thoughts on bucket #2, Professional Networking. Again, here’s my disclaimer:
Please [...]
Employment Branding
RFL: Social Media Bucket #3: Information Sharing
As you may have heard me say, or read in previous posts or in response to questions on LinkedIn, I believe that all social media falls into one or more of three buckets: Social Networking, Professional Networking, and Information Sharing. I thought it was about time I went into more depth on these three [...]
JobSeekers
JobAngels on Twitter
Thanks to Mark Stelzner for passing this on and for everyone else with the RT’s for this noble effort. For those who haven’t joined the initiative yet, there’s a new profile on Twitter, called JobAngels. By joining them, you’re joining a “movement where we ask you to simply help one person find a job.”
I’m all [...]
Human Capital Management
RFL: 2009 Human Capital Summit, Building Awareness through Social Media
As Social Media and Social Networking resources grow and mature, they are becoming more valuable to Non-Profit organizations. These services provide them with the ability to connect with the community to promote activities, share information, and build awareness.
As a first-year volunteer on the Board of the Granite State HR Conference, I hold the Information [...]
