Abstract from 20/20 Employment Branding

 Employment Branding  1 Response »
Apr 212009
 

Abstract from 20/20 Employment Branding: Employment Brand Defined In this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand focused on selling your products to customers, your goal is to develop an effective employment brand focused on [...]

Changing Your Appreciation Progams? Be Careful!

 Employment Branding  No Responses »
Apr 172009
 

Over the years, I’ve worked for many companies who put on great employee appreciation events, and many more who offered referral bonuses when they were hiring. Few, however tied these programs together to clearly communicate and reinforce their Employment Brand. If you’re going to put in place an incentive for your employees to speak with their friends and family about working for your company, you should ensure that your core values and unique programs are [...]