Abstract from 20/20 Employment Branding:
Employment Brand DefinedIn this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand [...]

Over the years, I’ve worked for many companies who put on great employee appreciation events, and many more who offered referral bonuses when they were hiring.
Few, however tied these programs together to clearly communicate and reinforce their Employment Brand. If you’re going to put in place an incentive for your employees to speak with their [...]