“The Recruiting Department is where data goes to die.” This sentiment was shared with me during a recent conversation related to one of the many sourcing technologies flooding the market. It was the opinion of this person, that the idea of data driven recruiting and the reality of data driven recruiting simply don’t match up. Ultimately, his point was that only a very small percentage of corporate recruiting departments have the resources to analyze the [...]
Mid- to senior-level roles require a certain level of training, experience and, ideally, a track record of success. Candidates with these qualifications are typically passive job seekers who may currently be working for a competitor and they need to be convinced to some degree. They will want to understand why your company is the right choice for them and they will want to know what your company can offer. That’s an excerpt from a former [...]
Another great post from HRMToday.com, regarding employment branding. Employers take notice- if your internal employment brand fails to live up to the hype of your external brand, you’ll be creating a breeding ground for disengaged and untrusting employees. Remember, every new hire you make comes to work in your workplace culture as it exists today, so you can’t build your external brand based on how you want your workforce culture to be in the future. The work [...]
Please excuse my pressing need to vent publicly about the onslaught of marketing, promotion, and “education” around the idea that recruiting and consumer marketing are essentially the same function. Hiring a productive, engaged, long-term employee is extremely different from convincing someone to drop a few dollars on a product or service! Ahhhh…. that feels better. Now, in full disclosure, I’ve heavily researched the various plants and animals within the “recruitment marketing and technology” ecosystem, and [...]
So what makes the line, “We don’t take applications, only commitments” so profound in terms of an approach? Simple, it shifts the entire recruiting equation. You’re no longer the one doing the selling… instead, you’re now the one being sold. When you can achieve this end, you’ve passed the ultimate Employer-Branding acid-test. from Fistful of Talent: No Applications, Only Commitments: A Thought on “Employer Branding”. A great piece by FOT. Here are some thoughts on [...]