Another great post from HRMToday.com, regarding employment branding. Employers take notice- if your internal employment brand fails to live up to the hype of your external brand, you’ll be creating a breeding ground for disengaged and untrusting employees. Remember, every new hire you make comes to work in your workplace culture as it exists today, so you can’t build your external brand based on how you want your workforce culture to be in the future. The work [...]
Please excuse my pressing need to vent publicly about the onslaught of marketing, promotion, and “education” around the idea that recruiting and consumer marketing are essentially the same function. Hiring a productive, engaged, long-term employee is extremely different from convincing someone to drop a few dollars on a product or service! Ahhhh…. that feels better. Now, in full disclosure, I’ve heavily researched the various plants and animals within the “recruitment marketing and technology” ecosystem, and [...]
Do you keep hearing the term social recruiting or social media recruiting, and wonder what all the fuss is about? Are you still skeptical about the actual value of social media with regard to recruitment activities? Or maybe, you’re on board but just not sure about the first move. Well, regardless of which bucket you place yourself in, today’s your lucky day. Consider this your primer for understanding the foundation of recruiting through social media; [...]
New Hampshire Business Review Building your employment brand By Jason Blais Friday, October 9, 2009 I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if it started out full, you’re likely to feel that it has become half-empty. Following that logic, [...]
The final two months of 2008 resulted in a precipitous decline in job posting activity on our site as the economy began to tumble off the cliff, to paraphrase Warren Buffett’s sentiments. Since the beginning of 2009, I’ve been focusing my attention on identifying and developing new programs and services that will add value to the users of our company’s web service- namely HR professionals, small business owners and managers, recruiters, and job seekers- in [...]