Following up to my previous post, here are 4 keys to success for promoting your employment brand during hiring freezes or staffing reductions. Remember, in consumer markets, the effort you put into advertising and marketing during a downturn will directly affect your ability to capture market share when the economy turns. The same applies to the labor market. If you want to sustain organizational excellence, you must be able to attract top talent in all [...]
Mar 022009
I just can’t hold it in any longer. Through dealing with hundreds of employers over the last few years, providing guidance and education on recruitment advertising and employment branding, I have become a rather tough critic of the job ads that I see. I’ve developed and presented programs on these topics to employers, providing very specific steps to build more effective postings and sharing data we capture from surveying job seeker. I can’t tell you [...]
Jan 182009
I’m glad to announce that with this post, I am taking the first step in completing one New Year’s Resolution: Begin posting video in this blog space. At JobsInTheUS, the company that I work for which hosts JobsInME, JobsInNH, JobsInVT, and JobsInRI- the leading job posting resource in each state, we’ve been working on developing a video program that will run regularly and will have two focuses- Recruitment Advertising Tips for Employers and Job Hunting [...]
Jan 082009
Life Imitating Social Media or Social Media Imitating Life? OR: Social Networking and Real Life: Which is the Dog and Which is the Tail? It has occurred to me recently that life may indeed actually be imitating social media and social networking in many ways. It may sound ridiculous, but have we actually created and fed a resource that is controlling the our behavior and personal development- making us dumber in the process? Here’s some [...]
If you’re in the majority of businesses out there, you handle most or all of your recruiting in-house- no recruiters or staffing agencies in your hip pocket… or wallet. That is, you write your own job postings or advertisements, you research and make your own media buys, and you handle the pre-screening and interview process. If your company attends career fairs, you and your team conceive the design for your displays and staff the booth [...]
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