Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
Employment Branding
Why HR Rarely Develops the Employment Brand
(Reprinted from the Employment Branding Best Practice Exchange on LinkedIn)After speaking with more than 100 HR professionals over the last year, I’ve found that very few develop or feel they control the employment brand. At first, this appears to illuminate a broken system. It seems logical and intuitive that the people who spend the most [...]
Employment Branding
Changing Your Appreciation Progams? Be Careful!
Over the years, I’ve worked for many companies who put on great employee appreciation events, and many more who offered referral bonuses when they were hiring.
Few, however tied these programs together to clearly communicate and reinforce their Employment Brand. If you’re going to put in place an incentive for your employees to speak with their [...]
Employment Branding
My Blog Elevator Pitch (for a tall building)
First, a word of thanks to the MaineHR Cafe for giving me this great idea. You can see the MaineHR Cafe elevator pitch by clicking here. As I read that recently, I was reminded that it’s important to routinely share the motivation, purpose, and hopes associated with a blog to let help new [...]
Employment Branding
RFL: Musings on eExternal Employment Branding
As a follow up to my previous posts, Don’t Just Sit On Your Hands and 4 Keys to INTERNAL Employment Branding During a Recession, the following bullets are laid out to provide some direction to employers, recruiters, marketing directors, personnel managers, and HR professionals on EXTERNAL Employment Branding. (remember, Consumer Branding is meant to [...]
Employment Branding
RFL: 4 Keys to Internal Employment Branding In A Recession
Following up to my previous post, here are 4 keys to success for promoting your employment brand during hiring freezes or staffing reductions. Remember, in consumer markets, the effort you put into advertising and marketing during a downturn will directly affect your ability to capture market share when the economy turns.
The same applies to [...]
Employment Branding
RFL: Your Recruitment Advertising is Failing If…
I just can’t hold it in any longer. Through dealing with hundreds of employers over the last few years, providing guidance and education on recruitment advertising and employment branding, I have become a rather tough critic of the job ads that I see. I’ve developed and presented programs on these topics to employers, providing very [...]
Employment Branding
RFL: Long Term Recruitment Strategy Video
I’m glad to announce that with this post, I am taking the first step in completing one New Year’s Resolution: Begin posting video in this blog space. At JobsInTheUS, the company that I work for which hosts JobsInME, JobsInNH, JobsInVT, and JobsInRI- the leading job posting resource in each state, we’ve been working on [...]
Employment Branding
RFL: Life Imitating Social Media, or the Other Way Around?
Life Imitating Social Media or Social Media Imitating Life?
OR: Social Networking and Real Life: Which is the Dog and Which is the Tail?
It has occurred to me recently that life may indeed actually be imitating social media and social networking in many ways. It may sound ridiculous, but have we actually created and [...]
Employment Branding
Top 5 Ways to Fail at Hiring
If you’re in the majority of businesses out there, you handle most or all of your recruiting in-house- no recruiters or staffing agencies in your hip pocket… or wallet. That is, you write your own job postings or advertisements, you research and make your own media buys, and you handle the pre-screening and interview [...]
