Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
Jun 042009
Sent to me by Robert Ayers, Senior Acct Mgr for JobsInME, from Peter Weddle’s recent newsletter: The Scourge of Bureaucratic Correctness There is today a scourge of bland communication oppressing the performance of corporate and staffing firm recruiting teams. While social media have captured their imagination, the vast majority of recruiters continue to rely on job postings-placed on commercial job boards and in the Career area on their own sites-to reach and reel in top [...]
Jun 012009
The hospitality industry has historically seen one of the highest turnover rates of any industry. While a large part of this is due to the seasonality of many businesses, a lack of attention to the hiring process is also a major factor. The hard truth is that this turnover affects your bottom line- whether through cost of running job ads, overtime paid to cover the missing staff, or lost revenue caused by diminished quality. This [...]
Abstract from 20/20 Employment Branding: Employment Brand Defined In this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand focused on selling your products to customers, your goal is to develop an effective employment brand focused on [...]
Let’s go everyone. The current is against us, and it’s time to make sure we’re all paddling in the same direction. No more name calling. No more insidious comments behind each others’ backs. No more jokes at the other’s expense. Now more than ever, HR Professionals and Recruiters must get along for the betterment of our businesses and our economy. If, as a whole, business in the United States cannot become proficient at doing more [...]
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