JCB: On Recruiting

I have been bombarded over the past few months by email solicitations to attend presentations or webinars, buy books, and contract consulting services from “leading social media experts”. As someone who regularly spends time in the Social Media world, I’ve learned just enough to know when people are selling me snake oil. I’ve also gained just enough insight to know which questions to ask, and to identify very questionable proclamations made by these s0-called experts. [...]