New Hampshire Business Review
Building your employment brand
By Jason Blais
Friday, October 9, 2009
I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if [...]

Winning the War for TalentEmployer career fair tips for attracting the very best candidates every time for every position in your company.
The following tips have been culled from literally thousands of conversations with job seekers at career events. If you are serious about attracting and engaging the very best candidates, be sure to discuss [...]

As a follow up to my previous posts, Don’t Just Sit On Your Hands and 4 Keys to INTERNAL Employment Branding During a Recession, the following bullets are laid out to provide some direction to employers, recruiters, marketing directors, personnel managers, and HR professionals on EXTERNAL Employment Branding. (remember, Consumer Branding is meant to [...]

Following up to my previous post, here are 4 keys to success for promoting your employment brand during hiring freezes or staffing reductions. Remember, in consumer markets, the effort you put into advertising and marketing during a downturn will directly affect your ability to capture market share when the economy turns.
The same applies to [...]

Let’s go everyone. The current is against us, and it’s time to make sure we’re all paddling in the same direction. No more name calling. No more insidious comments behind each others’ backs. No more jokes at the other’s expense. Now more than ever, HR Professionals and Recruiters must get along for the betterment of [...]

I just can’t hold it in any longer. Through dealing with hundreds of employers over the last few years, providing guidance and education on recruitment advertising and employment branding, I have become a rather tough critic of the job ads that I see. I’ve developed and presented programs on these topics to employers, providing very [...]

Last week I presented a webinar focused on Employment Branding to more than 150 companies through a great resource called GoToWebinar (free plug- it’s a great and easy to use web conferencing tool).
I also provided the same presentation to a group of HR professionals at the Seacoast Human Resource Association, SHRA, in Portsmouth, NH, a [...]