Disclaimer: I like and respect the opinions and writings of Bob Corlett on his blog, The Staffing Advisor. I believe Corlett has tremendous insight and experience combined with a talent for writing succinct, pithy, and relevant content (and here’s the impending ‘BUT’), but I couldn’t disagree more with is perspective on whether or not to disclose salary range to candidates in his recent post: What’s the Salary Range for that Position? « The Staffing Advisor. In my experience, [...]
The following tips have been culled from literally thousands of conversations with job seekers at career events. If you are serious about attracting and engaging the very best candidates, be sure to discuss and promote the following items.
Please excuse my pressing need to vent publicly about the onslaught of marketing, promotion, and “education” around the idea that recruiting and consumer marketing are essentially the same function. Hiring a productive, engaged, long-term employee is extremely different from convincing someone to drop a few dollars on a product or service! Ahhhh…. that feels better. Now, in full disclosure, I’ve heavily researched the various plants and animals within the “recruitment marketing and technology” ecosystem, and [...]
New Hampshire Business Review Building your employment brand By Jason Blais Friday, October 9, 2009 I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if it started out full, you’re likely to feel that it has become half-empty. Following that logic, [...]
Abstract from 20/20 Employment Branding: Employment Brand Defined In this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand focused on selling your products to customers, your goal is to develop an effective employment brand focused on [...]