The following tips have been culled from literally thousands of conversations with job seekers at career events. If you are serious about attracting and engaging the very best candidates, be sure to discuss and promote the following items.
Jan 222011
Please excuse my pressing need to vent publicly about the onslaught of marketing, promotion, and “education” around the idea that recruiting and consumer marketing are essentially the same function. Hiring a productive, engaged, long-term employee is extremely different from convincing someone to drop a few dollars on a product or service! Ahhhh…. that feels better. Now, in full disclosure, I’ve heavily researched the various plants and animals within the “recruitment marketing and technology” ecosystem, and [...]
So what makes the line, “We don’t take applications, only commitments” so profound in terms of an approach? Simple, it shifts the entire recruiting equation. You’re no longer the one doing the selling… instead, you’re now the one being sold. When you can achieve this end, you’ve passed the ultimate Employer-Branding acid-test. from Fistful of Talent: No Applications, Only Commitments: A Thought on “Employer Branding”. Interested in learning more about developing an employment brand? Check [...]
Nov 052010
As we move into November and the holiday season is close at hand, it seemed like a good time to share some First Friday thoughts specific to the realm of talent acquisition. For the decade or so that I’ve been working with HR and recruiting leaders, it has been my experience that this time of year normally presents a slowdown our stoppage in recruiting activities, as many are holding off on their budgets until 2011 [...]
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