Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
Employment Branding
Hiring Managers-the Problem Might Be YOU
The report below, published in 2008 by the Governor’s Workforce Board of RI, outlines the issues facing the hospitality industry in that state- a state which relies heavily on this sector of the economy (who doesn’t love Newport?). What’s disconcerting, however, is that it’s now been a year since this was originally published, and there [...]
Business & Economy
NH Business Review: Building your employment brand
New Hampshire Business Review
Building your employment brand
By Jason Blais
Friday, October 9, 2009
I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if [...]
Business & Economy
A Two Billion Dollar Secret
Why would you want to keep a two billion dollar industry a secret? I hope the answer is that no one would want to, but that sometimes these things happen. The aerospace and aviation industry represents a two billion dollar piece of the Vermont economy, and employs thousands of Vermont residents…who knew.
Part of [...]
Human Capital Management
The HR/Recruiting Scourge of Blandness!
Sent to me by Robert Ayers, Senior Acct Mgr for JobsInME, from Peter Weddle’s recent newsletter:
The Scourge of Bureaucratic Correctness
There is today a scourge of bland communication oppressing the performance of corporate and staffing firm recruiting teams. While social media have captured their imagination, the vast majority of recruiters [...]
Human Capital Management
Two Sentence Job Ads Online?!
As a director with the leading online recruitment resources in New England, I’ve reviewed literally thousands of job postings over the past five years. While the use of internet resources, such as JobsInME, has become the norm across the country, both in urban areas and rural, many people writing the ads are still writing for [...]
Business & Economy
Tired of Staff Who Just Don’t Care?
Tired of Staff Who Just Don’t Care About Your Business?
The hospitality industry has historically seen one of the highest turnover rates of any industry. While a large part of this is due to the seasonality of many businesses, a lack of attention to the hiring process is also a major factor. The hard [...]
Employment Branding
Why HR Rarely Develops the Employment Brand
(Reprinted from the Employment Branding Best Practice Exchange on LinkedIn)After speaking with more than 100 HR professionals over the last year, I’ve found that very few develop or feel they control the employment brand. At first, this appears to illuminate a broken system. It seems logical and intuitive that the people who spend the most [...]
Human Capital Management
Attracting the Best Candidates for Every Position Every Time.
Winning the War for TalentEmployer career fair tips for attracting the very best candidates every time for every position in your company.
The following tips have been culled from literally thousands of conversations with job seekers at career events. If you are serious about attracting and engaging the very best candidates, be sure to discuss [...]
Employment Branding
Abstract from 20/20 Employment Branding
Abstract from 20/20 Employment Branding:
Employment Brand DefinedIn this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand [...]
