If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with success unexpected in common hours… If you have built castle’s in the air, your work need not be lost; that is where they should be. Now put the foundations under them. -Henry David Thoreau This is one of my all time favorite quotes; one that can be relevant an poignant in a variety [...]
Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
You just gotta love the connective power of the internet. I recently exchanged thoughts regarding employment branding with a recruiter in India, through the LinkedIn space. While that in and of itself is pretty amazing to anyone over 30, who grew up in a world without the internet and cellular phones, it’s the content of our conversation that I thought was more interesting. This recruiter had asked a question about how you find good talent [...]
If you’re in the majority of businesses out there, you handle most or all of your recruiting in-house- no recruiters or staffing agencies in your hip pocket… or wallet. That is, you write your own job postings or advertisements, you research and make your own media buys, and you handle the pre-screening and interview process. If your company attends career fairs, you and your team conceive the design for your displays and staff the booth [...]
STEP UP YOUR GAME While organizing 4 job fairs in different states this month, I’ve been keenly aware of our need to differentiate our events from the rest. When it comes right down to it, all that really matters is that local job seekers find good opportunities, and the local employers who exhibit connect with high quality local candidates. Sounds simple, hunh? Actually, it really is. When we hosted events earlier this year and last [...]