Simple, memorable, and thought provoking. Those should be the three keys to creating a tagline specific to your employment brand. Also, keep in mind that your employment brand will be viewed internally as well as externally. To this end, slogans will serve to remind your employees what they like about working for your company and therefore, will be effective and lasting. Work with a group within your organization to develop your logo and slogan or [...]
Mar 022009
Following up to my previous post, here are 4 keys to success for promoting your employment brand during hiring freezes or staffing reductions. Remember, in consumer markets, the effort you put into advertising and marketing during a downturn will directly affect your ability to capture market share when the economy turns. The same applies to the labor market. If you want to sustain organizational excellence, you must be able to attract top talent in all [...]
Feb 272009
Word of caution to all HR and staffing professionals. NOW is certainly NOT the time to ignore your recruiting strategies. I’ve spoken with a few companies recently who have expressed that due to the economy, and their hiring freeze or reductions, they aren’t giving any attention to the employment brand or recruiting strategies at all. That line of thinking will only serve to position you to lose out on the best talent when the economy [...]
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