Abstract from 20/20 Employment Branding: Employment Brand Defined In this session, we’ll talk about creating and leveraging a “brand” to increase your recruiting success. We’ll identify the strategies that are used in marketing and advertising to attract customers, and apply them to the goals of attracting the best possible candidates. So, instead of building a consumer brand focused on selling your products to customers, your goal is to develop an effective employment brand focused on [...]
Last week I presented a webinar focused on Employment Branding to more than 150 companies through a great resource called GoToWebinar (free plug- it’s a great and easy to use web conferencing tool). I also provided the same presentation to a group of HR professionals at the Seacoast Human Resource Association, SHRA, in Portsmouth, NH, a local chapter of SHRM. I’ve presented this material a handful of times, and one piece of feedback that I [...]
The properties of JobsInTheUS have launched a focused initiative to reinforce strong and lasting connections with the local communities they serve in AL, LA, MA, ME, MS, NH, VT, & RI. Unlike most internet resources, these companies are participatory in local business and trade associations, HR Associations, career centers at colleges, universities, trades schools, and government centers. In addition to this interaction with the business community, the JobsInTheUS.com websites now also provide in-person events to [...]
The properties of JobsInTheUS have launched a focused initiative to reinforce strong and lasting connections with the local communities they serve in AL, LA, MA, ME, MS, NH, VT, & RI. Unlike most internet resources, these companies are participatory in local business and trade associations, HR Associations, career centers at colleges, universities, trades schools, and government centers. In addition to this interaction with the business community, the JobsInTheUS.com websites now also provide in-person events to [...]
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