Ideally, a well developed employment brand strategy will include activities geared toward attracting both the active and passive candidates. Active seekers can be attracted with traditional job posting advertisements and by posting jobs on your own website, and making them search engine optimized (you’d be shocked by how many job searches start in a Google search field).
The report below, published in 2008 by the Governor’s Workforce Board of RI, outlines the issues facing the hospitality industry in that state- a state which relies heavily on this sector of the economy (who doesn’t love Newport?). What’s disconcerting, however, is that it’s now been a year since this was originally published, and there has been little or no change in behavior by the employers within this industry. I’ve worked somewhat closely with a [...]
New Hampshire Business Review Building your employment brand By Jason Blais Friday, October 9, 2009 I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if it started out full, you’re likely to feel that it has become half-empty. Following that logic, [...]
In this week’s look back: social media in vacationland, the art and science of winning negotiation, eLearning for HR, and thoughts on the economy. Read on for quick hits on these topics, or follow the links for more in-depth coverage. On september 24th, the SocialMediaFTW conference erupted at the University of Southern Maine in Portland. Yes, it’s true- my home state, Vacationland as it were, does indeed have access to the world wide web, an [...]
As an industry leading recruitment resource for the past decade, JobsInTheUS has worked with thousands of hiring managers and HR professionals, read through tens of thousands of employment advertisements, and spoken to hundreds of thousands of job seekers through our outreach and education programs. Learning from this experience, along with participation in local SHRM chapters in ME, NH, VT, MA, and RI, and a commitment to ongoing education, JobsInTheUS has developed a web-based education and [...]

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