Another great post from HRMToday.com, regarding employment branding. Employers take notice- if your internal employment brand fails to live up to the hype of your external brand, you’ll be creating a breeding ground for disengaged and untrusting employees. Remember, every new hire you make comes to work in your workplace culture as it exists today, so you can’t build your external brand based on how you want your workforce culture to be in the future. The work [...]
Jan 222011
Please excuse my pressing need to vent publicly about the onslaught of marketing, promotion, and “education” around the idea that recruiting and consumer marketing are essentially the same function. Hiring a productive, engaged, long-term employee is extremely different from convincing someone to drop a few dollars on a product or service! Ahhhh…. that feels better. Now, in full disclosure, I’ve heavily researched the various plants and animals within the “recruitment marketing and technology” ecosystem, and [...]
So what makes the line, “We don’t take applications, only commitments” so profound in terms of an approach? Simple, it shifts the entire recruiting equation. You’re no longer the one doing the selling… instead, you’re now the one being sold. When you can achieve this end, you’ve passed the ultimate Employer-Branding acid-test. from Fistful of Talent: No Applications, Only Commitments: A Thought on “Employer Branding”. Interested in learning more about developing an employment brand? Check [...]
Jan 122011
This was originally posted on XpertHR’s Employment Intelligence Blog which I highly recommend! If I could change one thing about HR… I would dismantle the Human Resources department and rebuild it as a Talent Acquisition and Retention (TAR) department. To do this, the majority of the current day-to-day tasks performed by HR would be allocated to managers across the organization. In my experience, the role of the HR department within most organizations today includes the [...]
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