Building your employment brand
By Jason Blais
Friday, October 9, 2009
I was told once that the way to determine whether the glass if half full or half empty is to know whether your filling the glass or emptying it. If it started out empty, it’s easy to see the glass as half full; if it started out full, you’re likely to feel that it has become half-empty. Following that logic, I suggest that the glass of our economy is half full.
“What I can tell you is that we are seeing signs of improvement. Layoffs, although we are still having them, seem to be leveling off a bit compared to a number of months ago. Of course, that doesn’t help those still out of work.”
Those were the words of Fran Allain at the beginning of September. Allain is the employee retention project manager for the State Department of Resources and Economic Development, one of the officials on the front line of the labor market here in New Hampshire.
Allain continued: “Simultaneously, we see more hiring. Not in great numbers, but there appears to be some positive movement. I wouldn’t expect massive hiring too soon. It’s going to be a conservative, long-term correction to the workforce.”
While not a very positive outlook for job-seekers across the state, it is a very good environment for employers. In fact, forward-looking employers have a rare opportunity to significantly enhance the quality of their workforce. Those companies slowly adding new staff will have the pick of the litter when making hiring decisions. Now more than ever, they can position themselves to attract high-quality talent that had not been available prior to the recession.
Of course, to be successful, employers will need to pay close attention to the recruitment process.
FOR FULL ARTICLE: New Hampshire Business Review
Authors bio is coming up shortly.
