http://jasonblais.com/2009/09/the-partnership-myth/ Frank. Candid. Simple. Tue, 08 Jun 2010 23:49:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://jasonblais.com/2009/09/the-partnership-myth/comment-page-1/#comment-83 Katrina Paglierani Fri, 04 Sep 2009 11:46:05 +0000 http://jasonblais.com/?p=481#comment-83 I find the best potential partnerships are with companies that have the same target market, but non competing products or services. This way, both companies benefit. But, I do totally agree with your statements above. In many cases you have to balance the effect it will have on your current market or clients. It must be a service that would benefit that same market, and not effect them in any way negatively. It can be a balancing act. Also, companies need to have equivalent market share or coverage in order for each to benefit to the same degree. I find the best potential partnerships are with companies that have the same target market, but non competing products or services. This way, both companies benefit. But, I do totally agree with your statements above. In many cases you have to balance the effect it will have on your current market or clients. It must be a service that would benefit that same market, and not effect them in any way negatively. It can be a balancing act. Also, companies need to have equivalent market share or coverage in order for each to benefit to the same degree.

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