Simple, memorable, and thought provoking. Those should be the three keys to creating a tagline specific to your employment brand. Also, keep in mind that your employment brand will be viewed internally as well as externally. To this end, slogans will serve to remind your employees what they like about working for your company and therefore, will be effective and lasting. Work with a group within your organization to develop your logo and slogan or tagline. Remember, “good enough” truly isn’t good enough. You’ll want to take enough time that you are absolutely positive that you have the best copy, that it conveys the message you want, and that it is memorable. Once you make a decision to launch an employment brand, you’ll have to be dedicated to sticking with it for a significant length of time without making any changes.
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