First, a word of thanks to the MaineHR Cafe for giving me this great idea. You can see the MaineHR Cafe elevator pitch by clicking here. As I read that recently, I was reminded that it’s important to routinely share the motivation, purpose, and hopes associated with a blog to let help new visitors and subscribers understand the intended perspective.
Here’s a go at why I write the Recruiting Front Lines, and why you might care to read it or subscribe:
For than a decade I have have worked in marketing, sales, and advertising for media companies. In January of 2004, I joined JobsInTheUS.com, the umbrella of state-specific recruitment resources which now includes the leading resources (most job postings, events, and in-state traffic) in ME, NH, VT, and RI, along with growing presence in AL, CT, LA, MA, MS, NY, and PA.
Starting in 2005, I was charged with building and managing a field marketing program that was focused on reinforcing our local focus by engaging job seekers and employers in the community. Through this activity, we have presented workshops at career centers and colleges, developed HRCI-accredited seminars and webinars for employers, promoted our brand at festivals, trade shows, and job fairs across our markets. Last year alone, we exhibited at more than 250 events in New England and the Gulf Coast.
While I captured a significant amount of market data for use in our sales and marketing, I had no outlet to share the qualitative information I was getting from front line managers, HR admins, job seekers, career counselors, and business owners. I started the Recruiting Front Lines as a way to record and share the stories, news, and trends that I was hearing first hand from both seekers and employers.
Over the past year, I have become much more involved in the HR community, and have found myself building a focus on employment branding, social media for HR, staffing management, and other recruiting/hr focused issues. I still attend many events, and continue to broaden my awareness and knowledge of the labor market from those most closely and directly affected by it every day.
Okay, so I’ve never been one to be pithy or short on words. I hope this provides a good view of why I write and why I do what I do. Please feel free to visit often or subscribe to my feeds. If you know of someone who would be interested in following along, please share the link.
Best Regards,
Jason
Categories: Employment Branding, JobSeekers, JobsInTheUS
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Summing up five years of rather dramatic change and growth in 4 clear, well-organized paragraphs is pretty impressive, Jason. Well put, and well done, as usual. My only comment would be to use a very slightly edited version of para 3 as your core blog summary/ elevator pitch. The other information is great, and good to have, but this is the key info for this blog, specifically.